Rio de Janeiro – Adidas has unveiled a new women’s lookbook styled by fashion bloggers from cities around the world, starting with Rio de Janeiro and New York.
The lookbook is designed to highlight the trends from the cities they represent, and visitors to the online destination can then rate the outfits featured. An embeddable tool enables visitors to share the looks on social networking platforms and blogs.
The device tailors the Adidas lookbook to different fashion trends around the world by using stylists who understand street fashion in the cities featured. And inviting consumers to judge the outfits gives them a sense of authenticity and ownership.
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