Growing concern: A window into city gardening

04 : 04 : 2011 Rural : Urban : Selfridges

London – UK department store Selfridges has opened an urban gardening shop called Grow! in collaboration with guerrilla gardening activist Richard Reynolds.

Selfridges Grow! Selfridges Grow!
Selfridges Grow! Selfridges Grow!
Selfridges Grow! Selfridges Grow!

Reynolds has designed a set of window displays for the Grow! concept featuring impressive repurposed gardening devices created by fellow guerrilla gardeners, as well as photos of urban gardens that Reynolds has created around the world.

‘Our aim with the Grow! concept is to inspire people to embrace unexpected ways to garden – even in the absence of a garden,’ says Linda Hewson, Selfridges head of creative. ‘I think people will be surprised at how easy it can be to be green-fingered when living in the city.’

LS:N Global explored how Rurban Revolutionaries are transforming their urban lives – through gardening and lifestyle choices – in our macro trend last October.

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