AE+Y phone AE+Y phone
AE+Y phone AE+Y phone
AE+Y phone AE+Y phone

Talking point: Luxury mobile shouts quality

18 : 03 : 2011 Luxury : Futures : Mobile

Copenhagen – Danish mobile phone brand Æsir Copenhagen has collaborated with industrial designer Yves Béhar to launch a long-lasting, luxury mobile phone.

Called AE+Y, the simple design in gold or stainless steel is made by a bespoke team of technicians, engineers, craftsmen and material specialists, and costs more than €7,000. ‘The AE+Y champions the idea of craftsmanship in an age that is obsessed with more, and making last year’s products obsolete. Instead, we propose better and long-lasting as our starting criteria,’ explains Béhar.

‘In an age when the industry seems to think that phones aren’t for speaking any more, I wanted to focus on the idea of voice, clarity and simplicity.’

LS:N Global explores how consumers prefer to invest in a long-lasting product further in our Luxury Futures report.

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