Sole-searching: Keds seeks fresh connection

The tour will feature multimedia exhibits, including a touchscreen kiosk where students can customise their Keds, buy them on the spot and enter them into a design competition called How Do You Do Your City?

Other activities will include How Do You Do Charity? in which students can earn $1 per Twitter post for an art-based charity. Local artists will then interpret the posts.

Brands are increasingly using mobile pop-ups to connect with consumers. For more details, read our Conviviality Culture report. For more on Keds, read our Innovate feature.