All-round view: Milan puts on show of emotion

28.02.2011 Empowerment : Transmedia Futures : Fashion Futures
Dolce and Gabbana A/W 11 Dolce and Gabbana A/W 11
Dolce and Gabbana A/W 11 Dolce and Gabbana A/W 11
Dolce and Gabbana A/W 11 Dolce and Gabbana A/W 11
Dolce and Gabbana A/W 11 Dolce and Gabbana A/W 11
Dolce and Gabbana A/W 11 Dolce and Gabbana A/W 11

Milan – It was not just Dolce & Gabbana’s Sensuality: Masculine-Feminine collection that caught the audience’s attention at the Metropol cinema during Milan Fashion Week.

Before the show started people were encouraged to leave comments on Metropol’s website that were streamed live onto a screen above the catwalk. At the same time, the audience could view footage from backstage, the front row and from outside the theatre. The designers said they hoped this would add a ‘new and emotional component’ to their show.

For more on how fashion brands are engaging with consumers, read our Fashion Futures report.