Flash Your Cash: ASOS hosts second-hand sales

17.02.2011 Fashion Futures : Recycle : Re-use
Susie Bubble Susie Bubble
Steve Salter Steve Salter
Susie Bubble Susie Bubble

London – ASOS has caught the flash sales bug, with second-hand designer pieces donated as part of the etailer’s new Marketplace Collective, launched just in time for London Fashion Week.

Fashion industry editors and buyers have donated their favourite designer pieces to ASOS’s new social media selling platform, Marketplace Collective, on which street photography styling tips help independent designers sell their fledgling collections. On the ASOS Marketplace blog, consumers can read about the previous lives of garments belonging to well-known industry names such as Susie Bubble or Yasmin Sewell.

In LS:N Global’s Fashion Futures macro trend report, we look at how flash sales have already become a $1m online business in the US.

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