Love Blossoms: Mulberry unveils unique gifts

London – British luxury fashion house Mulberry has collaborated with digital artist Daniel Brown to create Love Blossoms for Valentine’s Day.

At first glance, the digital flowers look hand-painted. But the digital art pieces combine generative programming to make them come to life. ‘Each flower is generated so that no two blooms are the same,’ says Brown.

Visitors to the Mulberry website can choose a seasonal Mulberry pattern and send the flower to someone as a gift. The recipient gets an email on February 14 with a link to see the seed grow and flower. It can also be shared on Facebook and Twitter.

For more on how brands are communicating with online-savvy consumers, read our Generation D report.