Lancôme opens luxury retreat space and cafe in Doha airport

Qatar – Lancôme has unveiled Café de la Rose inside Doha’s Hamad International Airport, its first travel retail café and only the second globally. 

Named in reference to the flower that appears in the company’s branding and created in partnership with Qatar Duty Free, the 28-seat café immerses travellers in Lancôme’s signature pink aesthetic and includes olfactory touches, such as ceramic oud bouquets at each table.

Customers receive complimentary skincare treatments, can explore the Absolue skincare line with on-site experts and take away a personalised ‘scent passport’. 

But the experience extends beyond beauty: French pastry house Lenôtre has collaborated with World Pastry Champion Étienne Leroy to craft five exclusive desserts, including a reimagined feuille d’automne and the Rose Agora, featuring pear-and-lychee. 

Drinks including coffee, tea, fresh juices and champagne are served, marking out the space as a refined retreat for travellers. As Lancôme continues to blur the lines between retail, hospitality and wellbeing, Café de la Rose reflects a growing demand for sensorial luxury in transit spaces. 

Read our new report, Scenario-based Airport Beauty which analyses how beauty brands in Asia are targeting Chinese travellers with products and services that are customised to an individual’s skin and their onward destination.