Stat: Light preventative personal care routines on the rise

Global – Kenvue, owner of brands including Neutrogena, Aveeno and Listerine, has launched A New View of Care: The Power of Personal Care Routines, a global trends report highlighting how consumers are redefining personal care as central to overall health and wellbeing. 

According to the study, 88% of consumers believe their routines have a positive impact on health, signalling a move beyond appearance to prevention and long-term wellness. ‘Everyday routines hold extraordinary power to benefit health and wellbeing,’ says Russell Dyer, chief corporate affairs officer at Kenvue. 

While 73% spend less than 30 minutes daily on personal care, those who dedicate at least 15 minutes report stronger health benefits. Younger generations are leading the shift towards prevention-focused habits, with many wishing they had started earlier.  

Consumers are also prioritising simplicity, preferring science-backed, easy-to-follow routines over complex regimens. Despite 62% citing healthcare providers as the most trusted source of advice, 80% turn to digital platforms for information.  

For more insights on preventative health and wellness, explore our Longevity section.