Louis Vuitton, Chanel and Hermès are the top trending brands on eBay

Global – Ahead of its pre-loved fashion shows at New York and London Fashion Week, eBay has released its second trend report, analysing global purchases and listings from January to May 2025 to reveal the most sought-after luxury brands on its platform. Drawing on data from more than 134m users worldwide, the report highlights heritage houses dominating the resale market, with Louis Vuitton leading at over 2.6m listings, followed by Chanel (1.7m) and Hermès (1.4m). 

Newer designers are also rising in prominence. Global searches for US brand Willy Chavarria increased by 400%, while Coperni and Chloé gained traction in France and Germany, respectively. 

eBay’s data shows Van Cleef & Arpels’ resale value surged by 90%, signalling growing interest in heirloom jewellery as a strategic investment. On handbags, Gucci, The Row and Miu Miu led price growth, while collectors sought timeless watches from Bulova, Breitling and Bulgari. 

Stylist Brie Welch highlighted emerging trends: ‘Style right now is all about contrast with intention – touch-me textures, sculptural silhouettes and accessories that speak in exclamation points. We’re dressing to feel something – and the numbers say we’re not alone.’

For more insights on the top trends and expert opinions, explore our luxury sector page.