Stat: Cannabis-infused drinks reshape America’s after-work rituals

US – A growing number of young American professionals are swapping post-work alcoholic beverages for cannabis-infused alternatives, signalling a cultural reset in unwinding rituals.

A new survey by Drug Rehab USA of 1,000 employed adults reveals that one in three Millennials and Gen Zs now choose THC-based beverages over alcohol at after-work events such as happy hours.

The research shows that two-thirds (66%) of respondents have experimented with alcohol alternatives in the past six months. Almost a quarter (24%) reported having at least partially replaced alcohol with either cannabis-infused or non-alcoholic options.

Although alcohol remains the primary choice for 45% of adults, nicotine (24%), cannabis (20%) and alcohol-free alternatives (16%) are carving out new space in the post-work landscape.

These shifts point to a more personalised, fluid approach to winding down, with younger consumers broadening their rituals beyond alcohol. In our Cannabis Market Update, we underscored consumer interest in the mood-enhancing and wellness benefits of cannabis-derived food and drinks.