UK – Cult coffee brand Grind has teamed up with beauty subscription service Beauty Pie on a limited-edition collaboration designed to elevate the everyday.
The Grind x Beauty Pie bundle, available exclusively at grind.co.uk for £45 ($61, €52), includes an exclusive pink Grind coffee tin with a choice of whole beans, ground coffee or home-compostable pods in Grind’s signature House Blend, alongside Beauty Pie’s Depuffing Under-Eye Gel Pads and a three-month Beauty Pie+ membership.
David Abrahamovitch, founder and CEO of Grind, said: ‘We’re big on elevating the everyday at Grind, whether that’s through a great flat white in one of our cafés or a café-quality coffee at home, and that’s exactly what this collaboration with Beauty Pie does.’
Beauty Pie CEO Kevin Cornils added: ‘The iconic pink coffee brand meets the iconic pink beauty brand… Great coffee and great skincare are two things that can get your day off to the best start – and as our limited-edition tin says, they’re two things you never want to run out of.’
The Grind x Beauty Pie collaboration reflects insights outlined in our Collaboration Culture report, which unpacked brands leaning into cross-sector collaborations to co-create experiences that resonate with fluid communities and shifting cultural codes.
Strategic opportunity
Know your audience well enough to identify the adjacent categories that shape their daily rituals. Explore cross-sector collaborations with brands that overlap in mindset, not just market, to build deeper lifestyle relevance