Rixo launches pre-loved resale platform

UK – British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell second-hand pieces.

A decade after its founding, the company is formalising its commitment to ‘future vintage’ by giving shoppers a chance to rehome past favourites from Rixo and to purchase rare archive pieces and garments, including those from the wardrobes of founders Henrietta Rix and Orlagh McCloskey.

Rixo is offering generous seller terms, including the option to receive resale earnings as cash or 110% in-store credit. Previously, customers could resell preloved garments to the King’s Road Rixo store in London. 

In Rebranding Resale, we unpack how upscale marketing initiatives, luxury partnerships and circularity-led retail concepts are redefining how resale communities shop for pre-loved pieces, both online and in-store. Rixo’s Resale platform, which is only available in the UK, not only speaks to consumers’ New Codes of Value but also builds a community among customers.