Boot camp: Ace takes new step with Converse

11 : 01 : 2011 Ace : Converse : Sneakers

Seattle – US hotelier Ace Hotel has teamed up with Converse for a new limited-edition line of shoes.

Converse trainers by Ace Hotel, New York Converse trainers by Ace Hotel, New York
Converse trainers by Ace Hotel, New York Converse trainers by Ace Hotel, New York
Converse trainers by Ace Hotel, New York Converse trainers by Ace Hotel, New York

The Chuck Taylor All Star Bosey sneakers, inspired by designs created for the US military during the Second World War, will be limited to 300pairs. Ace Hotel will sell the shoes through its four store locations and through its website.

Ace Hotel has set the standard for hospitality industry collaboration with brands – a trend outlined in our brand friends micro trend. LS:N Global’s Innovate article profiles how Ace Hotel has used its work with partners to develop its own brand.

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