Nanushka’s rebranding merges craft and geometry for timeless appeal

Hungary – Budapest-based fashion house Nanushka has undergone a rebranding led by London studio Any Other Name as part of its ambitious strategy to scale up internationally.

By focusing on clean, geometric forms and combining them with Nanushka’s heritage of artisanal craftsmanship, the rebranding introduces a cohesive system of visual elements that transcend seasonal trends. This new visual language is reflected across every touchpoint – from the brand’s ready-to-wear collections to garment trims and eco-conscious packaging. 

The rebranding prioritises a sensory, tactile experience, transforming customer interaction from purely transactional to immersive. The sustainable packaging suite, crafted from eco-friendly materials, reinforces the brand’s commitment to responsible design while retaining an elevated sense of luxury. Through this duality, Nanushka’s rebranding re-affirms its positioning as a timeless brand with a modern global vision.

In our Luxury Recrafted macrotrend report, we unpacked how the next generation of high-net-worth consumers will expect luxury brands such as Nanushka to signal status not through excess, but by acting as a guardian of craftsmanship and provenance.