Netflix to open immersive entertainment venues in US malls

US – Netflix has unveiled plans for Netflix House, an immersive retail, food and entertainment destination inspired by some of its most popular series. Scheduled to open in 2025, Netflix House will be located in Pennsylvania’s King of Prussia Mall and the Galleria Dallas in Texas.

‘At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy and get a taste – literally – of your favourite Netflix series and films through unique food and drink offerings,’ said Netflix chief marketing officer Marian Lee. The first experiences will feature sets and themes from Bridgerton, Money Heist, Stranger Things, Squid Game and Netflix Bites, a dining experience with chefs from Netflix’s cooking shows.

Visitors can expect replica sets, games, restaurants and retail outlets. ‘Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica Bridgerton set,’ teased the Netflix team.

Each Netflix House will span more than 100,000 square feet and feature eye-catching sculptures and murals, with the aim to bring beloved Netflix stories to life. For more insights on how tomorrow’s entertainment, leisure and retail venues will be all about immersive experiences, head to our Archi-tainment microtrend report.