Hole in one: Puma on course with crazy golf

Sydney – Revellers at the Puma Social After Hours launch party enjoyed a fun evening of golf thanks to creative agency Right Angle Studio.

As part of Puma Social’s After Hours Athlete campaign, honouring the art of late night, social sports, the studio created a portable nine-hole golf course at the Roller Warehouse in collaboration with Australian graphic designers Rinzen, Darcel Disappoints, and Tin & Ed.

‘One of the key aims of the project was to help people to socialise and to ensure that the event didn’t become too competitive,’ Barrie Barton, creative director at Right Angle Studio, tells LS:N Global. ‘Players set off in groups of four, which encouraged conviviality, and the whimsical design of the holes ensured that no-one took it too seriously.’

Each hole was based on late night themes, including ‘The Cock Block’, ‘The Third Wheel’, and ‘The Door Bitch’, with party guests battling it out to become the ultimate after hours athlete.

The moveable course is due to be installed in Puma flagship stores following the success of the night.

This is a great example of how a brand can create exclusive, convivial events for consumers.