The fragrance brand embracing NASA and blockchain

Aeir, a new fragrance and wellness brand, has launched a collection of fragrances combining NASA and biotechnology. Co-founders Enrico Pietra and Rodrigo Caula met when attending Cantonale d’Art de Lausanne in Switzerland, also known as the university of luxury. After their studies, both went on to work for the likes of Tesla and Hermès.

The new line of fragrances – unlike traditional brands – is entirely lab-made, protecting the environment from the extraction process, resulting in a product with the lowest carbon footprint possible. The silver coating achieved on the packaging is produced through a process developed by NASA that not only creates a sleek design but creates zero waste. The brand is also creating a Web3 app that provides exclusive access to its Aeir ID product line.

Inspired by future space travel, scents are designed to be reminiscent of our home planet, creating earthy fragrances inspired by the ocean, the desert and fresh sheets, for a future-facing take on wellbeing-first fragrances.