New York – Luxury auction house Christie’s has opened a new division, Department X, which specialises in the auctioning of sneakers, streetwear and sports collectibles. The space will host rare collectibles, ranging from music to fashion, art and sports, appealing to a new generation of collectors. Department X is an opportunity for Christie’s to expand its knowledge of pop culture and allows it to branch out to reach a new clientele.
To mark the launch, the luxury auction house will be holding a private selling exhibition of the rare sneakers, Ye Walks, designed by rapper Kanye West. This literally follows in the footsteps of its recent selling collection of rare Michael Jordon Collectibles.
Department X is proof that the luxury landscape is ever-changing; taste and what is deemed valuable constantly evolve.
Strategic opportunity
Study the changing landscape and cater for a new generation of luxury buyers who still believe in exclusivity yet reject traditional ideas of luxury.