Time team: Students take a brand new journey

31.10.2010 Louis Vuitton : Parsons : New York

New York – What do Louis Vuitton designs look like when deconstructed and then re-imagined? Well, that was the challenge for fashion students from Parsons The New School for Design in New York as they went head to head in a live competition at the Louis Vuitton Soho store, the Parsons galleries on Fifth Avenue and its fashion building in Midtown.

The Reconstruction 2.0 competition asked students to create conceptual installations that addressed ‘travel’ based on the deconstructed pieces by Louis Vuitton artistic director Marc Jacobs. These had to address the heritage of the brand.

In a mix mash of fabrics, the winners, Janelle Abbott, Zachary Clark, Emily Hudson and William Norris, created designs based on ‘Time Travel’ – a topographical map of space and time. They were awarded a trip to Paris to visit the Louis Vuitton Museum and workshop, Espace Louis Vuitton and the brand’s flagship store.

For more on how a brand should use live events to highlight its rich heritage, read our forthcoming Luxury Futures report.

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