Stat: Stress has a big impact on Indians’ skin health

In India, consumer mindsets are shifting from skincare to skin health, with people in the country recognising the impact of the pandemic on their skin. According to Mintel’s Indian Consumer 2022 report, about half of Indians (51%) attribute their skin problems to stress.

Meanwhile, 50% say that a lack of sleep is to blame, while 47% believe an unhealthy diet is the issue. These figures reflect a move from prioritising outer appearances to recognising that skin health comes from the inside out.

With this shift in mind, beauty and wellness brands in India should begin addressing holistic lifestyle factors such as stress, sleep and diet, alongside surface-level skin problems. Discover more about this interconnected approach to wellness throughout Synchronised Care.