Jacket Burrito: Nike promotion gets on truck

Portland – Feeling hungry for a change? Sportswear brand Nike must have thought its customers were when it promoted its Varsity Destroyer jacket in an unusual way – through KOi Fusion, a popular food truck.

After following tweets containing clues from Nike, hungry visitors had to check in to Facebook Places to find the truck, and then order the secret menu item, the ‘Destroyer Burrito’. If they arrived in time, they received the special jacket packed in foil, complete with a free burrito.

This is a great example of how a brand can merge the online with the offline world. As LS:N Global will explore in our forthcoming Trend Briefing, consumers increasingly want a ‘live’ experience.