London – UsTwo Games has launched Alba: A Wildlife Adventure, a video game that centres on a young environmental activist.
Targeting younger gamers, it follows protagonist Alba as she discovers wildlife and conservation while holidaying on a fictional island, Pinar de Mar, inspired by the Mediterranean. Players use Alba’s in-game smartphone to document animals as well as learn about 80 different species.
Through the game, Alba takes part in environmental activism, petitioning against a hotel that's set to be built on a fictional nature reserve. Players are also tasked with fixing broken walkways and freeing a bird trapped in plastic waste.
Inspired by the studio’s love of nature, the game teaches players to make tangible changes and encourages more eco-conscious behaviour among younger audiences, in particular in their offline lives. Blurring the lines between learning and play in this way allows Generation Alpha in particular to elevate their playtime and feel inspired to make larger social change. For more, explore Edu-play-tion.