Treasure chest: Louis Vuitton's trunk bible

14.09.2010 Heritage : Patrick Louis Vuitton : Art Book

Paris – Fashion house Louis Vuitton will publish a book featuring the story of its heritage, its most legendary travel trunks.

100 Legendary Trunks will be illustrated with 600 images, including the trunk-bed, steamer trunk, tea case and circus trunk.

‘We opened our archives, combed through long-forgotten customer cards, exhumed anecdotes, and revived a past never fully hidden away and of which we are very proud,’ writes Patrick Louis Vuitton, president of the company, in the book’s foreword.

This includes the bible of the artisanal trunkmaker and reveals the secrets of how a Louis Vuitton trunk is made.

For more on how brands can use heritage to create luxury appeal, read our Luxury report.

100 Legendary trunks, Louis Vuitton, Paris 100 Legendary trunks, Louis Vuitton, Paris
100 Legendary trunks, Louis Vuitton, Paris 100 Legendary trunks, Louis Vuitton, Paris
100 Legendary trunks, Louis Vuitton, Paris 100 Legendary trunks, Louis Vuitton, Paris
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