Write on track: New musical chapter begins

Stockholm – Music fans have a chance to play the protagonist in the latest move by digital music service Spotify. In the interactive audio book Don’t Let Go, each chapter is published as a track on Spotify. Narrated by actress Anna Friel and written by Joe Stretch, the story is set in a large house in the middle of the countryside.

After listening to each chapter, fans can choose what happens next by typing in a unique code into the search field that corresponds to one of several outcomes. At the same time they will hear extracts from the new Hurts album, Happiness. If they manage to reach one of the story’s 11 possible endings without dying, fans are rewarded with an exclusive preview of an album track.

LS:N Global has previously reported on how the music industry is engaging with consumers. One example is rock band Arcade Fire’s music video that gives listeners a personal experience.