Paper trail: Loewe puts austerity in the bag

15.08.2010 Madrid : Loewe : Rough Luxe

Madrid – With austerity measures dominating headlines and government agendas, what better time to launch a new ‘it’ bag that puts function before bling? The new Papelle bag by Spanish leather goods manufacturer Loewe is based on the design of everyday paper grocery bags. But with a hefty $1,045 price tag, the new bag probably won’t be in supermarkets just yet.

The austere design does, however, mark a change in direction from the ostentatious or bling aesthetic that became synonymous with it bags during the nineties and noughties. It also signifies the importance of trends such as the New Seriousness and Rough Luxe in today’s turbulent consumer market.

Papelle bag by Loewe Papelle bag by Loewe
You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more