Good for the sole: Buy shoes and help Africa

Brussels – Consumers are urged to choose, act and check by the JoJo project, which offers an environmentally responsible way to buy shoes.

First, choose what model of JoJo shoes you want. The sneakers come in a range of colours including red, blue and green. Then decide what action you want to take. Customers can plant a tree in Niger or install water pumps in Kenya to provide drinking water for one year. The final stage is to check the progress of the project through its website.

The shoes are made in Brazil from 100% cotton, and in conditions where workers and the environment are respected. For customers who choose the water project, shoes will have a blue water label on the sole.

For more on how brands are taking responsibility read our feature about the Puma/Fuseproject and their clever packaging.