Sundae service: Crowdsourcing bears fruit

19.07.2010 New Zealand : Auckland : Ice Cream

Auckland, New Zealand – An ice cream shop is crowdsourcing its organic fruit.

Giapo Gelato in New Zealand is encouraging organic fruit growers to sign up as suppliers to the store’s Giapo Certified Organic line.

Ice cream flavours include strawberry with balsamic vinegar and chili chocolate. To qualify, suppliers must guarantee that no herbicides or pesticides have been used within the growing area of the fruit. In return, Giapo gives away free ice cream and makes a payment based on the current market price of the fruit.

For more on how to crowdsource, read our article on advertising agency Victor and Spoils.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more