Scotland – Local distillery, Eden Mill has announced the public release of the first Single Malt Whisky distilled in St Andrews, in 160 years.
The brand is celebrating the historic milestone by offering customers the chance to purchase the whisky in a limited-edition Hip Flask range. As the new collection has been matured in ‘honey casks’ which hold a smaller amount of liquid, Eden Mill decided to release the extracts in smaller bottles. The series includes seven single malt whisky expressions. For instance, No1 was matured in French Virgin Octave, and offers a cinnamon spice taste and a hint of citrus.
‘The Hip Flask Series is about applying the pioneering and experimental nature synonymous with Eden Mill to single malt whisky, showing the power of trying different grains, processes, maturation techniques and woods to highlight what you can do differently within the realm of single malt Scotch whisky’, explains Paul Miller, co-founder of Eden Mill.
As a new generation of whisky drinkers comes to the fore, whisky brands, especially those of the Scotch variety need to consider how to be more accessible to this consumer, whilst still celebrating tradition.