At this year’s show, several brands presented concepts that visually communicated complex information in a more intuitive and responsive manner, and consequently generated new visual languages around their products.
In a standout exhibition, Sony demonstrated how unobtrusive technology can enrich interactions between user and object. At Hidden Senses, five ‘case-study’ areas contained everyday objects that responded to simple gestures or movements with playful and surprising reactions. ‘The manipulation of everyday objects has the potential to be the next interface for a new lifestyle,’ Hirotaka Tako Sony Creative’s chief art director told LS:N Global. By eradicating devices such as smartphones and tablets to receive everyday information, Sony envisages a world where we communicate with technology through new hand gestures and body movements.
Meanwhile, Puma proposed new methods to convey changing information in real-time. Their partnership with MIT Design Lab used biotechnology in a variety of ways, including tracking an athlete's performance metrics. The aim was to make data more visceral according to Charles Johnson, Global Director of Innovation at Puma.
'The wearable space is currently very data-driven – it’s all pie-charts and bar-charts. That’s not a desirable information medium for consumers. What if you had something that is more interactive, more visceral and more expressive, wouldn’t that be cool? That’s where the potential of biodesign comes in,' he told LS:N Global. 'With scandals around Facebook and data protection, this will become even more important and consumers will become interested in other formats of data transmission and representation.