Milan – Japanese technology brand Panasonic unveiled a renewed long-term strategy at Milan Salone International del Mobile, announcing a more human-centric approach. Over the next 100 years, the brand intends to move from creating only consumer products to focus on more intangible elements of exploration, such as culture, community and living spaces.
To demonstrate this shift away from physical products, Panasonic presented the experiential installation Air Inventions, which showed proprietary air technologies indiscernible to the visitor. Nanoe X technology was used to filter the installation’s air by collecting moisture from the surrounding atmosphere and applying a high voltage to create nano-sized particles of water. This causes highly reactive OH radicals to be generated in huge numbers, which then inhibit viruses and bacteria. The technology also has the ability to penetrate fabrics to remove odours and inhibit allergens and mould.
As discussed in our Smog Life series, brands are taking an active role in addressing poor air quality, as it is becomes an increasing consumer concern.