Los Angeles – Peer-to-peer m-commerce platform Depop is expanding into the real world with the launch of its first bricks-and-mortar location. Situated in Los Angeles’s Silverlake neighbourhood, it will sell a limited number of products with the rest of the space used as an office and a photoshoot space.
The photo studio will be available to the brand’s community of local sellers and can be booked through the app, with trained employees on hand to take the images. The service will be free, helping to support users in promoting their own personal brand.
In addition, Depop will host free workshops on ‘learning how to style fashion and lifestyle photoshoots, source vintage, build a brand and other skills to help them grow into creative entrepreneurs,’ according to the press release. To find out more about the most pertinent trends affecting the retail sector in the near and long-term future book your ticket for our Retail Futures Forum here.