US – In a bid to encourage the younger generation to become more active, Fitbit has launched a children’s fitness tracker called Ace.
With decreasing levels of physical activity amongst children leading to obesity, the new device includes various features to help kids build healthier habits from an early age. The tracker aims to redefine fitness as fun through challenges and activities, and also pushes personal reminders to encourage the user to reach 250 steps each hour. Fitbit allows parents access to their child's tracker in order to monitor their activity and approve friend requests.
The concept of wellness is trickling down to the younger generations, but it is important for brands to balance the message of health with unrealistic fitness ideals.