Future Forecast:   Travel & Hospitality in 2018

Future Forecast:
Travel & Hospitality in 2018

Activist hoteliers and intrepid tourists will test new boundaries, while innovators will capitalise on the liminal space between destinations.

Get Lost by Black Tomato Get Lost by Black Tomato

Every day until Christmas we will be highlighting sector-specific microshifts featured in the 2018 Future Forecast report, which you can download in full here

Lab Notes: Unexplored Opportunities

Hospitality and travel providers will have to create even more products that cater for global One World citizens seeking to maximise their time in transit.

This will be demonstrated in different ways, including the rise of a new third- space market that is neither home nor office nor coffee shop. Instead, with more people commuting into cities, increased micro-hospitality offerings will supply downtime on demand. Similarly, in the travel market, innovations in products and services will ensure that travellers are getting the best quality sleep that they can while on the move.

But perhaps the biggest changes in the sector will come from the new consumers who will spend their increasingly disposable income on travel. Brands will have to consider how to cater for new travellers from Africa, Asia and the Middle East. And markets that have remained restricted to date, such as Saudi Arabia, will attract curious minds and offer new opportunities to shape travel experiences in these yet-to-be explored regions.

1. Downtime On Demand

Hoshinoya Hotel, Tokyo Hoshinoya Hotel, Tokyo

With 3.7m people in the UK commuting almost two hours every day, according to the Office for National Statistics, more hospitality spaces will enable workers to make better use of the time spent travelling between the home and the office.

While coffee shops have arguably offered a third space between work and home for the past 20 years, they are often used as places to do more work. But as blurred lifestyles exert more pressure on workers, a new type of third space will emerge that will become inner-city sanctuaries designed to help de-stress workers and improve productivity.

New apps including As You Stay and Recharge in the US are enabling users to book hotel rooms by the hour or even by the minute, with no minimum stay requirement. In Hong Kong, Sleeep takes this premise one step further with a technology-enabled capsule hotel featuring smart circadian lighting that induces sleep, and which can be booked by the hour. Each highlights the need for spaces between the home and work that offer respite from pervasive always-on culture.

2. Liberal Leisure Seekers

Industry Innovator: Eaton Workshop Hotel

Big idea: Creating a global hotel chain with a politically conscious and liberal social agenda, the Eaton Workshop Hotel will put its politics at the centre of its hospitality offerings from the art on show to the events it hosts.

Why it matters in 2018: With Western nations experiencing political instability – or at the very least uncertainty – politics will be at the forefront of consumers’ minds, and it will be a way for service-providers to offer community and conversation at a time when people need it most.

3. Sleep-easy Travel

Air-Hybrid by Simba Sleep Air-Hybrid by Simba Sleep

Travelling while we sleep is often a necessary evil. It saves us time, but does it help that much if we are exhausted when we get to our destination? While other sectors such as beauty and wellness have started to address sleep deprivation, this is an area in which travel companies are only just beginning to innovate.

Mattress manufacturer Simba Sleep has created a high-tech airline seat that monitors passengers’ comfort levels and responds accordingly. The seat uses a range of sleep solutions to ensure travellers are well rested, including amber light therapy and adjusting the temperature of the seat to ensure passengers’ bodies are optimised for sleep.

This will not only be the focus of airlines and their first-class passengers. Increasingly travellers will look for low-budget solutions that use the dead time of sleep while allowing them to rest. Bus company Cabin has built- in bunk beds and offers passengers a comfortable alternative to the typical low-cost flight experience.

4. Local Focus

Saudi Arabia: A Brave Old World

Driven by the need to diversify its oil-dependent economy, Saudi Arabia is relaxing its ultra-conservative image and rethinking laws that have limited its ability to modernise, marking an ambitious new direction for the nation.

Luxury tour operators are already planning to introduce hospitality offerings while still having to work under current restrictions. UK travel operator Steppes Travel introduced a £4,895 ($6,486, €5,572) tour to Saudi Arabia in the company of author and local expert Peter Harrigan. ‘Saudi Arabia carries an aura of mystique and intrigue that is a compelling draw card for the curious traveller,’ says Justin Wateridge, managing director of Steppes Travel.

Download the Future Forecast PDF

Download a PDF of the full Future Forecast 2018, featuring 40 predictions across food, drink, luxury, fashion, youth, retail, travel & hospitality, technology, health & wellness, and beauty. Get your copy here.

Discover More News
Future Days 2025: Urban life in 2050 and queer design futures

News

Future Days 2025: Urban life in 2050 and queer design futures

The second day of Future Days 2025 kicked off at the Estufa Fria botanical garden in Lisbon.
Future Days 2025 : Sustainability : Urban Design
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight ana...
Foresight Friday : London Marathon : Sports
Stat: Circular fashion is gaining momentum in US luxury e-commerce

News

Stat: Circular fashion is gaining momentum in US luxury e-commerce

Americans who purchase luxury apparel online are increasingly turning to circular fashion, according to new data from the Mastercard Economics Inst...
Sustainability : Fashion : Luxury
Arabian Travel Market 2025: Connected transport and cruise tourism

News

Arabian Travel Market 2025: Connected transport and cruise tourism

Day three of Arabian Travel Market (ATM) 2025 cast a spotlight on the evolving role of connected transport and the booming cruise sector in shaping...
Travel : Middle East Travel : Global Events
Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

News

Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

New research from cybersecurity company Fortinet reveals that 85% of African businesses across five key markets plan to invest in AI within the nex...
Statistic : Stat : Egypt
Future Days 2025: How TimeOut turned a magazine into a destination food market

News

Future Days 2025: How TimeOut turned a magazine into a destination food market

Just days after a climate-induced power outage plunged Portugal into darkness, Lisbon emerged as a beacon of resilience and innovation with the ope...
Global Events : Sustainability : Placemaking
Arabian Travel Market 2025: The power of human and spiritual connection

News

Arabian Travel Market 2025: The power of human and spiritual connection

Day two of the Arabian Travel Market (ATM) 2025 continued to spotlight the future of global tourism with a strong focus on human, cultural and spir...
Travel : Travel & Hospitality : Global Events
ChatGPT expands into e-commerce

News

ChatGPT expands into e-commerce

OpenAI has announced the launch of new shopping features within ChatGPT.
Technology : Retail : AI
Stat: American Gen Z are more optimistic about finances than their elders

News

Stat: American Gen Z are more optimistic about finances than their elders

Young people are surprisingly optimistic about their personal finances, reveals new data from the NBC News Stay Tuned Poll, powered by SurveyMonkey.
Politics : Finance : Economy
Arabian Travel Market 2025: AI and accessible tourism

News

Arabian Travel Market 2025: AI and accessible tourism

LS:N Global reviews the most innovative discussions, impactful presentations and new product showcases seen at The Arabian Travel Market 2025 ...
Travel : Travel & Hospitality : Global Events
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN