New York – Using augmented reality (AR), Nike Makers’ Experience enables visitors to create a pair of personalised Nike Presto X sneakers within 90 minutes. Located at the Nike By You Studio, guests to the invitation-only experience begin by selecting a design from the brand’s trademarked patterns or create their own.
On entering the Live Design Arena, the chosen visual is projected onto the customer’s blank shoe using dynamic object tracking. It can be further customised before being sent to be printed.
A collaboration between the creative technology group at Wieden+Kennedy, W+K Lodge and Nike’s Innovation Kitchen, the initiative offers a glimpse into the fast-paced future of customised apparel. To read more about the key advances in clothing manufacturing, see our Fast Fabrication microtrend.