New York – Contemporary knitwear company Phelan has created a new campaign for its Collection 4 capsule that playfully switches between the physical and digital landscapes. The surreal video shows models clothed in monochrome Phelan knitwear navigating both these digital and physical spaces through contemporary dance.
Inspired by creative director and CEO Amanda Phelan’s own childhood drawings, the capsule collection explores a more naïve approach to creativity through line drawing, connecting it to the ‘artist’s use of scribble as sketch’.
As we explored in our Virtual Baroque design direction, luxury brands are increasingly incorporating a digital aesthetic into their offerings to animate and emphasise a particular characteristic, such as the garments’ dynamic patterns.
