Brands are exploring creative applications of safety sound technology
Champion oil branding by Visualmeta4

Brands are exploring creative applications of safety sound technology

Global – From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound to keep people safe.

Article/21487 c23
EV External Sound by Ustwo

Global – From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound to keep people safe.

According to Forbes, sales of electric vehicles rose by 41% worldwide in 2016. As consumers become more interested in electric and hybrid cars, the lack of engine sound needed to communicate risk to pedestrians is a serious concern.

Digital studio Ustwo has envisaged what the future of electric and hybrid vehicles might sound like in a project that examines how different sounds can be used to communicate different levels of risk and the impact of these sounds on the urban environment.

Mercedes-Benz is exploring the potential of in-car sound to protect drivers and passengers with its Pre-safe Sound feature, which plays a burst of pink noise in the split second before a car accident to protect the occupants’ hearing. ‘For us this is a major paradigm shift,’ says Rodolfo Schöneburg, head of vehicle safety, durability and corrosion protection at Mercedes-Benz Cars. ‘It will pave the way for other new systems.’

The Big Picture

  • A number of opportunities are emerging for brands in the automotive industry to keep people safe through sound
  • Read our Safety in Sound microtrend to find out more
Discover More News
Mastercard launches AI-powered stories for commuters

News

Mastercard launches AI-powered stories for commuters

Mastercard has launched its Transit Tales campaign, which tailors classic stories to the length of commuters’ journeys.
Audiobooks : Australian : Commuters
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Soft Sports : Digital Detox : Asics
Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

News

Stat: Tech-savvy Gen Z interns see AI as a career tool, not a threat

Gen Z is entering the workforce with a pragmatic view of artificial intelligence and enthusiasm for in-person mentorship. 
Work : Technology : AI
Irn-Bru revives Made in Scotland from Girders slogan

News

Irn-Bru revives Made in Scotland from Girders slogan

Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.
Food And Drink : Brand Humour : Advertising
Busan International Film Festival to host singalong screening of KPop Demon Hunters

News

Busan International Film Festival to host singalong screening of KPop Demon Hunters

A singalong screening of Netflix’s breakout show, KPop Demon Hunters, will take place at the Busan International Film Festival in September 2025.
Kpop : Streaming : Cinema
Stat: Australians turn to podcasts and radio for regular entertainment

News

Stat: Australians turn to podcasts and radio for regular entertainment

More than half of Australians aged 10 and over (52%) listen to or watch podcasts each month, according to new data published in The Infinite D...
Statistic : Podast : Media
Selena Gomez taps Tajín for Rare Beauty’s first collaboration

News

Selena Gomez taps Tajín for Rare Beauty’s first collaboration

Rare Beauty has unveiled its first-ever collaboration, teaming up with Mexican seasoning brand Tajín on a limited-edition lip and cheek set.
Beauty : Food : Collaboration
Single mothers in China are moving in together to ease the financial burden of child-rearing

News

Single mothers in China are moving in together to ease the financial burden of child-rearing

An increasing number of single mothers in China are moving in together to ease the financial, emotional and practical challenges of raising childre...
Single Parents : China : Only Child
Stat: Cannabis-infused drinks reshape America’s after-work rituals

News

Stat: Cannabis-infused drinks reshape America’s after-work rituals

A growing number of young American professionals are swapping post-work alcoholic beverages for cannabis-infused alternatives, signalling a cultura...
Statistic : Cannabis : Alcohol
Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

News

Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

Gap has unveiled its autumn 2025 Better in Denim campaign, fronted by global girl group Katseye.
Fashion : Nostalgia : Pop Culture
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN