Turning pollution into products
Smog Free Jewellery by Studio Roosegaarde, Netherlands

Turning pollution into products

While air pollution is a source of consternation around the globe, these five cross-sector brands are showing how it can be a resource for innovation.

Article/21462 11e

While air pollution is a source of consternation around the globe, these five cross-sector brands are showing how it can be a resource for innovation.

Smog Free Jewellery by Studio Roosegaarde, the Netherlands Smog Free Jewellery by Studio Roosegaarde, the Netherlands
Smog Free Tower by Studio Roosegaarde, the Netherlands Smog Free Tower by Studio Roosegaarde, the Netherlands
Smog Free Project by Studio Roosegaarde, the Netherlands Smog Free Project by Studio Roosegaarde, the Netherlands

Jewellery Futures by Smog Free Project

In a bid to alleviate pollution in some of the most toxic urban environments around the world, artist Daan Roosegaarde has created a modular tower that cleans the air around it by trapping and purifying smog particles. The edifice has been installed in Beijing and there are plans to introduce it to Mexico City, Paris and Los Angeles. The tower draws in ambient air and uses ion-technology to create pockets of clean air, which can then be expelled back into the surrounding environment. The residual dust particles are collected and turned into a diamond-like stone, from which Roosegaarde creates different types of jewellery, including rings and cufflinks, with each item a physical representation of 1,000 cubic metres of clean air.

Air-Ink by Graviky Labs and Tiger Beer, Hong Kong Air-Ink by Graviky Labs and Tiger Beer, Hong Kong
KUNGSBACKA by Ikea and Form Us With Love, Stockholm KUNGSBACKA by Ikea and Form Us With Love, Stockholm

Product Futures by Air-Ink

In 2016 Tiger Beer launched Air-Ink, derived from soot taken from urban sources such as car exhausts and factory chimneys. The ink was created in collaboration with Graviky Labs as a way to combat urban pollution while inspiring creativity. Carbon-rich soot is harvested through a converter and processed to make it safe for use in pens and spray paints. More than 770 litres of ink have been produced over the past year, which is the equivalent in terms of particulate emissions of a diesel car being driven continuously for almost two and a half years. To promote the ink, Tiger Beer opened its pop-up Clean Air Gallery in London, inviting artists from five of the UK's most polluted cities – London, Glasgow, Leeds, Southampton and Nottingham – to create works using the substance.

Furniture Futures by AirCarbon

California-based start-up Newlight Technologies has developed a way to capture harmful greenhouse gases within plastic, preventing them from being released into the atmosphere. While traditionally, plastics have been made from a base of petroleum or natural gas, the company mixes carbon dioxide or methane gas with a biocatalyst to create a durable plastic material that can be used to create a variety of household products. Newlight Technologies has already established an expansive client base, with companies such as Ikea among its clientele. The Swedish furniture company signed a contract in March 2016 to use the plastic, which it will begin to integrate into its sustainable range.

Air purifying device by UAntwerpen and KU Leuven Air purifying device by UAntwerpen and KU Leuven
Climeworks, Switzerland Climeworks, Switzerland

Energy Futures by the University of Leuven

Researchers at the University of Leuven have worked with the University of Antwerp to create a small device that converts pollution into energy while simultaneously cleaning the air. The device contains two compartments separated by a membrane made from nanomaterials. As pollution passes through the membrane, the pollution is broken down and hydrogen gas is formed. As with solar energy, the device is activated when exposed to sunlight, but unlike solar energy, the gas that is produced can be stored and sold on for use in, for example, hydrogen-powered vehicles.

Food Futures by Climeworks

Swiss company Climeworks has opened the first plant to capture carbon dioxide from any ambient environment, as opposed to areas with high concentrations of the gas. The industrial unit sucks air through fans to a collector where a sponge-like filter extracts carbon dioxide. After two or three hours the saturated filter is heated to 212°F, which releases it in a pure form.

Climeworks’ founders were inspired by a trip they took as students to a local industrial farm, Gebrüder Meier Primanatura. Before the inception of Climeworks, the farm was ordering tanks of carbon dioxide, which were being transported in trucks across long distances. Now the farm is using Climeworks’ locally sourced CO2 to help it grow cucumbers and tomatoes.

The Big Picture

  • While pollution is primarily seen as an aggressor, these brands hint at a future when it will become a valued resource
  • For more information on how pollution is fast becoming one of consumers' biggest concerns, read the rest of our Smog Life series
Discover More News
NRF 2025 Retail’s Big Show Europe: Unified commerce and inspirational entertainment

News

NRF 2025 Retail’s Big Show Europe: Unified commerce and inspirational entertainment

On the opening day of NRF 2025: Retail’s Big Show Europe, the spotlight turned to unified commerce and the evolving role of physical stores in omni...
Retail : NRF : Pop Up Store
The Future Laboratory presents The Synthocene Era macrotrend at Première Vision

News

The Future Laboratory presents The Synthocene Era macrotrend at Première Vision

The Future Laboratory’s co-founder and chief creative officer Christopher Sanderson presented The Synthocene Era macrotrend at the fashion industry...
Global Events : Technology : The Synthocene Era
Gen Z in China are using AI to transform themselves into collectable merchandise

News

Gen Z in China are using AI to transform themselves into collectable merchandise

Gen Z in China are using AI art tools and 3D printing to transform themselves into ‘guzi’ – personalised collectable merchandise.
China : Kidults : Kidult Craze
Stat: Gen Z stay indoors for days as screen time replaces nature

News

Stat: Gen Z stay indoors for days as screen time replaces nature

Two-thirds of Gen Z in Britain confess they can go days without stepping outside, according to new research by Super, Natural British Columbia.
Gen Z : Nature : Health And Wellness
Big W embraces the beautiful chaos of parenting in new campaign

News

Big W embraces the beautiful chaos of parenting in new campaign

Department store chain Big W is shaking up family advertising with a bold new campaign celebrating the chaos, meltdowns and small wins of everyday ...
Advertising & Branding : Parenting : Retail
George at Asda unveils new adult adaptive clothing range

News

George at Asda unveils new adult adaptive clothing range

George at Asda has launched a 28-piece adult adaptive clothing collection, designed in collaboration with the late breast cancer campaigner Nicky N...
Retail : Fashion : George At Asda
Stat: Girls’ sport participation could unlock leadership potential at work

News

Stat: Girls’ sport participation could unlock leadership potential at work

Girls who play extracurricular sport in the UK are 50% more likely to go on to achieve senior professional roles at work, according to Game Changin...
Sport : Women's Sports : Teenage Girls
Vattenfall and Samuel L Jackson’s seaweed snack is grown on wind farms

News

Vattenfall and Samuel L Jackson’s seaweed snack is grown on wind farms

Swedish energy company, Vattenfall has teamed up with actor Samuel L Jackson to launch Wind Farmed Seaweed Snacks, a limited-edition delicacy grown...
Visual : Sweden : Energy
Happy Head debuts DNA-based system for personalised hair growth

News

Happy Head debuts DNA-based system for personalised hair growth

Happy Head has launched StrandIQ, the world’s first dermatologist-developed hair growth system powered by genetic analysis, giving patients tailore...
Health : Wellness : Happy Head StrandIQ
Stat: Luxury consumers’ optimism is improving amid global slowdown

News

Stat: Luxury consumers’ optimism is improving amid global slowdown

Saks’ latest Luxury Pulse survey shows rising confidence among luxury shoppers, with more than half planning to maintain or increase their spending...
Stat : Statistics : Statistic
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN