THE UNSEEN t-shirt changes colour when exposed to pollution
THE UNSEEN and The Lost Explorer, London

THE UNSEEN t-shirt changes colour when exposed to pollution

London – As 70% of the world's industrial waste is dumped into water where it pollutes the usable water supply, THE UNSEEN is visualising such pollution using colour-changing chemicals.

Article/21418 ff5
THE UNSEEN and The Lost Explorer, London

London – As 70% of the world's industrial waste is dumped into bodies of water where it pollutes the usable water supply, according to ConserveEnergyFuture.com, THE UNSEEN is visualising such pollution using colour-changing chemicals.

Created in collaboration with sustainable apparel brand The Lost Explorer, the cotton and hemp t-shirts are made using a natural vegetable dye that changes the colour of the garment when it gets wet. The wearable pH sensor begins as purple to symbolise neutral water, and is transformed into a rainbow of different pigments when wet to demonstrate the red acidity or green alkaline of the water.

The partners also created a video to show people how to make their own version of the t-shirts at home using red cabbage as the key ingredient. The campaign hopes to raise awareness of water pollution by visualising the problem and making it more tangible and relatable to more people.

The Big Picture

  • As explored in our Pollution Market report, the issue of environmental pollutants is becoming increasingly pertinent for consumers
  • Brands are looking at how pollution affects the body beyond the known respiratory problems. For more, see our Sensitised Living market report
Discover More News
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
Tripadvisor rebranding elevates travellers’ voices

News

Tripadvisor rebranding elevates travellers’ voices

Tripadvisor has unveiled a major rebranding led by creative studio Koto, marking its evolution from a pioneering travel guide into a global booking...
Travel : Hospitality : Design
Atlanta’s first women’s sports bar Jolene Jolene redefines the game

News

Atlanta’s first women’s sports bar Jolene Jolene redefines the game

Jolene Jolene, Atlanta’s first-ever women’s sports bar, is proof that interest in women’s sports is reshaping the traditionally male-dominated spor...
Hospitality : Sports : Leisure
Stat: Gen Z aren’t quitting alcohol after all

News

Stat: Gen Z aren’t quitting alcohol after all

New research challenges the narrative that Gen Z are the sober generation.
Statistic : Generation Z : Alcohol
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
The Messenger bot quietly transforming women’s safety in Jordan

News

The Messenger bot quietly transforming women’s safety in Jordan

A discreet digital tool is offering life-saving support to vulnerable women in Jordan.
Artifical Intelligence : Technology : Women's Safety
Stat: Study finds TikTok is reshaping luxury discovery

News

Stat: Study finds TikTok is reshaping luxury discovery

A new study in the US, the UK, France and Italy, commissioned by TikTok, reveals a structural shift in how consumers discover luxury, inc...
Statistic : TikTok : Luxury
BMW rebrands motorcycling as digital detox

News

BMW rebrands motorcycling as digital detox

BMW Motorrad and its UAE dealership AGMC have launched Throttle Therapy, a series of 10-second videos positioning motorcycling as a form of digital...
Health & Wellness : Advertising : Digital Detox
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN