Crystal AirCruise in collaboration with Peninsula Hotel, Global Crystal AirCruise in collaboration with Peninsula Hotel, Global
Qatar Airways sleep kit Qatar Airways sleep kit
Crystal AirCruise in collaboration with Peninsula Hotel, Global Crystal AirCruise in collaboration with Peninsula Hotel, Global

Is business-class travel cannibalising the first-class travel market?

07 : 06 : 2017 Luxury : Travel : Food And Drink

Global – Airlines are redefining luxury travel in a bid to attract top-tier travellers.

Consumers who traditionally travel first class are increasingly opting for lower-cost options or travelling by private jet. In response, carriers are re-inventing their luxury offerings to differentiate between first class and business class beyond the hallmarks of the traditional luxury travel experience such as a lie-flat seat and complimentary glass of champagne.

Gastronomic experiences are emerging as a key differentiating factor, with carriers working with top chefs, mixologists and sommeliers to offer their most exclusive customers world-class dining experiences. Airlines are also looking at ways to improve the sleep quality of travellers and enhance the moments before, after and between flights.

The Big Picture

  • Read our First-class Flight Market report to learn more about how airlines are using scent, innovations in fabric and luxury cars to engage high-net-worth individuals
  • For more on the brands, trends and innovators that will transform the luxury landscape in 2017, buy a ticket to our forthcoming UK Luxury Futures Forum 2017
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