AI can now personalise your beauty regime

05 : 06 : 2017 Beauty : Technology : Digital

Global – Startup HelloAva uses machine learning to select products for consumers that address their specific skincare needs.

HelloAva, Global HelloAva, Global
HelloAva, Global HelloAva, Global
HelloAva, Global HelloAva, Global

A series of questions created in collaboration with dermatologists determine the user’s skin type. The HelloAva chatbot AVA uses this data to recommend products to users. The data is also used as the basis for an interview with a human advisor if required.

‘More than 90% of the women we interviewed didn’t have a single clue about what they are putting on their face or what they are buying,’ HelloAva co-founder and CEO Siqi Mou told TechCrunch, describing the app’s potential to educate consumers about toxic chemicals and harsh preservatives found in everyday skincare products.

The Big Picture

  • From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights
  • Experts predict that AI will outperform humans on certain tasks in the near future. For more on this, read our Insight
You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more