Test your eye prescription with an iPhone
Prescription Check by Warby Parker, US

Test your eye prescription with an iPhone

US – Warby Parker lets you have a valid eye test from the comfort of your own home.

Prescription Check by Warby Parker, US

US – With a desktop computer, 12 feet of space, an iPhone and an app, customers of mail order eyewear brand Warby Parker can test their eyesight from the comfort of their own homes.

The service, now on trial in New York, California, Florida and Virginia, uses a digital test, which a remote doctor then validates using a previous prescription, with results provided in 24 hours. Traditionally, Warby Parker customers would either have to obtain a prescription themselves from an optometrist or visit one of the brand’s stores.

While there are certain restrictions – you have to be aged between 18 and 40 to use the app, for example – the innovation suggests a lengthy trip to a high street optometrist might no longer be required in the future.

​The Big Picture

  • Speed is of the essence. The rise of an on-demand culture driven by mega-systems such as Amazon and Uber is changing consumers’ expectations
  • Brands need to cater for time-poor consumers. For more, see our Convenience Culture market report
Discover More Daily Signals
Will.i.am launches Trinity EV as AI-first solution for urban mobility

Daily Signals

Will.i.am launches Trinity EV as AI-first solution for urban mobility

Musician and entrepreneur Will.i.am has launched Trinity, a single-passenger, three-wheeled electric vehicle (EV) that is designed around an AI agent.
Mobility : Technology : Sustainability
Gap creates chief entertainment officer role to drive fashiontainment

Daily Signals

Gap creates chief entertainment officer role to drive fashiontainment

Gap Inc has appointed Pam Kaufman as its first-ever chief entertainment officer, a newly created role designed to develop a ‘fashiontainment’ platf...
Fashion : Entertainment : Media
Stat: Nearly a third of children starting school are struggling with basic analogue skills

Daily Signals

Stat: Nearly a third of children starting school are struggling with basic analogue skills

Nearly a third of children starting reception in England and Wales are struggling with basic analogue skills, revealing a widening gap between home...
Screen Time : Technology : Child Development
How building Bishoftu Airport positions Ethiopia as African travel epicentre

Daily Signals

How building Bishoftu Airport positions Ethiopia as African travel epicentre

Ethiopia has broken ground at Bishoftu International Airport, a new mega-hub designed by Zaha Hadid Architects that aims to become the largest avia...
Travel : Infrastructure : Airport
Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Daily Signals

Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Miffy Mood Lab has opened at the official Miffy store in London, celebrating the release of Mr Maria’s Miffy Colourful range while experimenting w...
Retail : Emotional Experiences : Mystery Box
Stat: Menopause symptoms improve with community-led fitness programme

Daily Signals

Stat: Menopause symptoms improve with community-led fitness programme

Peloton and Respin Health have released new findings from a targeted study examining women’s health during perimenopause and menopause, revealing t...
Menopause : Women's Health : Wellness
The North Face fuses ancient art with performance gear

Daily Signals

The North Face fuses ancient art with performance gear

As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection t...
Fashion : Luxury : Sports
How AI is unlocking sleep as a predictive health tool

Daily Signals

How AI is unlocking sleep as a predictive health tool

Researchers at Stanford Medicine have developed SleepFM, the first AI model capable of predicting the risk of more than 100 diseases from just one ...
Health : Technology : AI
Stat: China records lowest birth rate since 1949

Daily Signals

Stat: China records lowest birth rate since 1949

China’s birth rate has fallen to its lowest level since 1949, despite renewed government efforts to encourage parenthood.
China : Statistic : Population
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN