The latest home security device recognises individual faces

The latest home security device recognises individual faces

California – The Lighthouse interactive assistant uses deep learning to distinguish between different members of the household.

Article/21301 614

California – The Lighthouse interactive assistant uses deep learning to distinguish between different members of the household.

The smart device combines deep learning, pattern and object recognition and 3D sensing technology, affording it unmatched levels of awareness in the home. This next iteration of the home assistant device can identify and differentiate between actions, enabling users to ask questions such as ‘What did my kids do while I was out today?’

Lighthouse can also distinguish between known and unknown faces, alerting the owner if there is any unusual activity. The users can challenge the intruder by sounding a siren, speaking to them through the device or calling the police, all from within the app.

Concerns over privacy and security have been addressed through the use of tamper-proof software, encrypted logins and passwords, and closed Bluetooth connections.

The Big Picture

  • Smart assistants are becoming an integral part of the household, assisting digitally savvy parents in running the home. For more, see our Neo-kinship macrotrend
  • Security, both physical and digital, is an ongoing concern for consumers. Brands that are able to ensure physical safety while also protecting their customers’ data can profit from this growing sector
Discover More News
John Lewis celebrates 100 iconic products for its centenary

News

John Lewis celebrates 100 iconic products for its centenary

John Lewis is marking 100 years of its Never Knowingly Undersold promise with a new multi-media campaign created by advertising company Saatchi &am...
Brand Heritage : Heritage : Branding
Monzo tackles financial literacy with The Book of Money

News

Monzo tackles financial literacy with The Book of Money

British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching thei...
Finance : Gen Z : Education
Stat: Light preventative personal care routines on the rise

News

Stat: Light preventative personal care routines on the rise

Kenvue, owner of brands including Neutrogena, Aveeno and Listerine, has launched A New View of Care: The Power of Personal Care Routines, a global ...
Stat : Statistic : Health
Depop campaign reframes second-hand fashion as secret to personal style

News

Depop campaign reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date.
Fashion : Sustainability : Resale
Dermalogica launches digital community for skincare professionals

News

Dermalogica launches digital community for skincare professionals

Dermalogica has launched its Pro Community hub, a digital space designed by skin therapists, for skin therapists, with the ambition to become the U...
Dermalogica : Neo Community : Community
Stat: US study suggests Gen Alpha are fuelling cinema revival

News

Stat: US study suggests Gen Alpha are fuelling cinema revival

A new US survey from entertainment researchers NRG found that 59% of Gen Alpha prefer watching films in cinemas rather than at home, comp...
Stat : Stats : Statistic
Volkswagen puts authenticity first in new social storytelling campaign

News

Volkswagen puts authenticity first in new social storytelling campaign

Volkswagen has launched a social-first campaign, YourVolkswagen, spotlighting the authentic stories of real owners and their enduring connection to...
Visual : Mobility : Volkswagen
Fairmont amplifies luxury with Devialet soundscapes

News

Fairmont amplifies luxury with Devialet soundscapes

Fairmont Hotels & Resorts is elevating its global hospitality experience through a new partnership with French audio innovator Devialet.
Hospitality : Sound : Travel And Hospitality
Stat: Regular personal care emerges as a preventive health tool

News

Stat: Regular personal care emerges as a preventive health tool

Personal care routines are being reframed as a tool for holistic wellbeing, according to a new report from Kenvue, the parent company of brands suc...
Stat : Statistic : Beauty
Sephora and Lady Gaga reframe beauty through belonging

News

Sephora and Lady Gaga reframe beauty through belonging

Sephora has unveiled a campaign with Haus Labs by Lady Gaga, spotlighting beauty as a force for belonging and self-acceptance.
Sephora : Beauty : Inclusivity
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN