Key fashion players unite at the Copenhagen Fashion Summit

Key fashion players unite at the Copenhagen Fashion Summit

Copenhagen – Brands including adidas and Kering have signed a commitment to define and move towards a circular business strategy.

Article/21280 2e7
Call to Action at the Copenhagen Fashion Summit

Copenhagen – Brands including adidas and Kering have signed a commitment to define and move towards a circular business strategy.

Some 800 industry decision-makers gathered at the summit, which opened with a screening of the Sundance award-winning film Machines by Rahul Jain, which depicts the rhythm of life in a large textiles factory in Gujarat, India.

The world’s first United Nations resolution on fashion was presented by a group of fashion graduates, who asked those in attendance to sign a Call to Action for a Circular Fashion System, which asks leading brands, governments and consumers to commit to ‘defining a circular strategy, setting targets for 2020 and reporting on the progress of implementing the commitment’.

The need for collaboration and closed-loop systems in fashion were key themes of the day. ‘We should be designing for next use rather than end of life,’ says architect and author of Cradle to Cradle William McDonough. In line with this, there was a general consensus that innovations in sustainability should be developed through collaboration rather than competition. ‘The circular economy will be a game-changer and it’s very important that the luxury industry jumps,’ says Géraldine Vallejo, sustainability programme director at Kering.

The Big Picture

  • In an uncertain world, brands are stepping in where governments are failing. To find out more, read our Civic Brands macrotrend
  • For more on how responsible consumerism is being communicated to a younger generation, read our New Consciousness design direction
Discover More News
Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

News

Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbre...
Advertising : Health : Alzheimer's
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Media & Entertainment : Vintage Fashion
Stat: F1 fans are increasingly embracing zero-alcohol choices

News

Stat: F1 fans are increasingly embracing zero-alcohol choices

A new study commissioned by Heineken reveals a cultural shift among Formula 1 fans, with growing demand for moderation and zero-alcohol options.
Food & Drink : Sports : Formula 1
 McDonald’s gamifies fast food detours in Side Missions campaign

News

McDonald’s gamifies fast food detours in Side Missions campaign

McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.
Gaming : Advertising : Food & Drink
 Touchland and Crocs unveil personalised hand sanitiser with charms

News

Touchland and Crocs unveil personalised hand sanitiser with charms

Touchland and Crocs are getting ahead of the back-to-school season with a new limited-edition collaboration designed to appeal to Gen Alpha’s desir...
Fashion : Beauty : Gen Alpha
Stat: UK Gen Z champion imperfect sustainability in fashion

News

Stat: UK Gen Z champion imperfect sustainability in fashion

Gen Z are driving a nuanced shift in fashion, where quality and durability are increasingly valued, but not at the expense of affordability. Accord...
Gen Z : Fashion : Sustainability
The Palladium Hotel Group reframes luxury as logging off in new holiday campaign

News

The Palladium Hotel Group reframes luxury as logging off in new holiday campaign

The Palladium Hotel Group is positioning digital disconnection as a modern luxury in its latest in-house campaign.
Advertising : Travel & Hospitality : Digital Detox
Lululemon taps into civic fandom with Lewis Hamilton partnership

News

Lululemon taps into civic fandom with Lewis Hamilton partnership

Lululemon has unveiled Formula 1 champion Lewis Hamilton as its latest global brand ambassador, marking a strategic evolution in the brand’s approa...
Fashion : Sports : Social Impact
Stat: Vibe-based budgeting is shaping young consumers’ spending habits

News

Stat: Vibe-based budgeting is shaping young consumers’ spending habits

Amid economic uncertainty, Gen Z and Millennials are turning to vibe-based budgeting – adjusting spending based on how the economy feels rather tha...
Gen Z : Millennials : Finance
Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

News

Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...
Sports : Food And Drink : Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN