Class act: Car firm takes brand new turning

Düsseldorf – German car manufacturer Mercedes-Benz has unveiled a luxury sub-brand, Mercedes-Benz Style.

According to Mercedes-Benz Style head of design Gorden Wagener, the new line will include luxury products from outside the automotive field, ranging from aircraft to yachts and furniture.

‘For this sub-brand we will create selected luxury products to underline our image as a luxury producer and a leading company in design,’ Wagener told Wallpaper magazine.

Eurocopter has unveiled a Mercedes-Benz Style version of one of its helicopters, inspired by Mercedes-Benz’s R-Class range of cars. The interior is bespoke and the seat upholstery is available in a range of colours including black and white. For more on the latest automotive designs, read our Beijing Motorshow report.