Dutch designer Marcel Wanders revamps the air pollution mask

08 : 05 : 2017 Design : Culture : Pollution Market

San Francisco – The collaboration with start-up O2Today is the first such product to be made from all-natural materials, according to the company.

O2 Today mask by Marcel Wanders, San Francisco O2 Today mask by Marcel Wanders, San Francisco
O2 Today mask by Marcel Wanders, San Francisco O2 Today mask by Marcel Wanders, San Francisco
O2 Today mask by Marcel Wanders, San Francisco O2 Today mask by Marcel Wanders, San Francisco

As Western consumers become more aware of the risks to health of pollution, there is a growing demand for products that help prevent the inhalation of toxins. Marcel Wanders has designed a woollen mask that uses responsibly sourced materials manufactured in a sustainable way.

‘We created a mask out of a material that doesn’t add to the problem it is trying to solve, the pollution problem,’ says Wanders.

The mask has been designed for daily use and filters 97% of harmful pollutants while still allowing users to breathe easily. Each mask can be re-used from 15 to 45 times, depending on pollution levels.

While pollution masks have been popular in Asia for some time, there is still a stigma in the West because they block certain facial expressions and can therefore be perceived as intimidating.

The Big Picture

  • With pollution now responsible for millions of deaths a year, consumers are looking for ways to mitigate the effects of this silent killer
  • Brands such as O2Today and Danish studio Kilo Design have been working to create more approachable design solutions
Discover More Daily Signals
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
The Time Economy : Technology : Physical-digital
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
The Luminaire turns curated luxury travel into a giftable object

Daily Signals

The Luminaire turns curated luxury travel into a giftable object

Luxury travel company The Luminaire has launched a new range of Experience Cards priced at up to £10,000 ($13,480, €11,530), offering a curated alt...
Travel : Luxury : Gifting
Stat: How cultural relevance is shaping Africa’s gaming market

Daily Signals

Stat: How cultural relevance is shaping Africa’s gaming market

More than half of African gamers say cultural relevance plays an important role in the games they choose, with a similar proportion wanting to see ...
Gaming : Technology : Statistic
Lego’s screen-free Smart Play tests boundaries of tech and imagination

Daily Signals

Lego’s screen-free Smart Play tests boundaries of tech and imagination

At CES 2026, Lego unveiled Smart Play, a connected system that transforms its physical bricks into responsive play experiences using light, sound a...
CES : Technology : Entertainment
Vibram turns barefoot training into mindful movement

Daily Signals

Vibram turns barefoot training into mindful movement

Vibram is expanding its minimalist footwear line with the launch of the FiveFingers V-Soul Foot Map, a women’s model designed for weightlifting and...
Fashion : Footwear : Health & Wellness
Stat: Only one in four Americans act on weight loss

Daily Signals

Stat: Only one in four Americans act on weight loss

New data underscores a persistent challenge for the US fitness and wellness market: motivation remains high, but sustained action does not fol...
Health And Wellness : Obesity : Statistic
L’Oréal shines a light on next-generation beauty tech at CES

Daily Signals

L’Oréal shines a light on next-generation beauty tech at CES

At The Consumer Electronic Show (CES) 2026 in Las Vegas, multinational beauty brand L’Oréal unveiled two light-powered beauty innovations
Beauty : Technology : CES
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN