Dutch designer Marcel Wanders revamps the air pollution mask

08 : 05 : 2017 Design : Culture : Pollution Market

San Francisco – The collaboration with start-up O2Today is the first such product to be made from all-natural materials, according to the company.

O2 Today mask by Marcel Wanders, San Francisco O2 Today mask by Marcel Wanders, San Francisco
O2 Today mask by Marcel Wanders, San Francisco O2 Today mask by Marcel Wanders, San Francisco
O2 Today mask by Marcel Wanders, San Francisco O2 Today mask by Marcel Wanders, San Francisco

As Western consumers become more aware of the risks to health of pollution, there is a growing demand for products that help prevent the inhalation of toxins. Marcel Wanders has designed a woollen mask that uses responsibly sourced materials manufactured in a sustainable way.

‘We created a mask out of a material that doesn’t add to the problem it is trying to solve, the pollution problem,’ says Wanders.

The mask has been designed for daily use and filters 97% of harmful pollutants while still allowing users to breathe easily. Each mask can be re-used from 15 to 45 times, depending on pollution levels.

While pollution masks have been popular in Asia for some time, there is still a stigma in the West because they block certain facial expressions and can therefore be perceived as intimidating.

The Big Picture

  • With pollution now responsible for millions of deaths a year, consumers are looking for ways to mitigate the effects of this silent killer
  • Brands such as O2Today and Danish studio Kilo Design have been working to create more approachable design solutions
Discover More Daily Signals
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN