Dutch designer Marcel Wanders revamps the air pollution mask

08 : 05 : 2017 Design : Culture : Pollution Market

San Francisco – The collaboration with start-up O2Today is the first such product to be made from all-natural materials, according to the company.

O2 Today mask by Marcel Wanders, San Francisco O2 Today mask by Marcel Wanders, San Francisco
O2 Today mask by Marcel Wanders, San Francisco O2 Today mask by Marcel Wanders, San Francisco
O2 Today mask by Marcel Wanders, San Francisco O2 Today mask by Marcel Wanders, San Francisco

As Western consumers become more aware of the risks to health of pollution, there is a growing demand for products that help prevent the inhalation of toxins. Marcel Wanders has designed a woollen mask that uses responsibly sourced materials manufactured in a sustainable way.

‘We created a mask out of a material that doesn’t add to the problem it is trying to solve, the pollution problem,’ says Wanders.

The mask has been designed for daily use and filters 97% of harmful pollutants while still allowing users to breathe easily. Each mask can be re-used from 15 to 45 times, depending on pollution levels.

While pollution masks have been popular in Asia for some time, there is still a stigma in the West because they block certain facial expressions and can therefore be perceived as intimidating.

The Big Picture

  • With pollution now responsible for millions of deaths a year, consumers are looking for ways to mitigate the effects of this silent killer
  • Brands such as O2Today and Danish studio Kilo Design have been working to create more approachable design solutions
Discover More Daily Signals
Depop taps Kelis to spotlight resale’s everyday returns

Daily Signals

Depop taps Kelis to spotlight resale’s everyday returns

Depop is doubling down on the everyday value of secondhand fashion with the launch of Depoponomics, a new US campaign championing resale as a means...
Sustainability : Depop : Resale
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Gen Z : Nightlife
Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Daily Signals

Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Brazil’s 2026 Carnival was expected to attract more than 65m participants across the country, according to estimates from the country’s Ministry of...
Travel : Leisure : Culture
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN