Milan Salone 2017: Top five collections
Wood in Process by Envisions and Finsa, Milan. Photography by Ronald Smits

Milan Salone 2017: Top five collections

Designers and brands at this year’s show focused on showcasing innovative materials and their future applications rather than presenting individual products.

Designers and brands at this year’s show focused on showcasing innovative materials and their future applications rather than presenting individual products.

  • Textile manufacturer Kvadrat presented its sustainable Solid Textile Board through its new furniture brand Really
  • Dutch collective Envisions collaborated with Spanish MDF manufacturer Finsa to re-imagine the future of wood

Kvadrat celebrated its recent acquisition of a majority stakeholder share in Danish sustainability start-up Really by showcasing its Solid Textile Board – a new material made from end-of-life cotton and upcycled wool. Working with designers Max Lamb and Christien Meindertsma, the brand presented a range of seating furniture and different applications of the material through experimental samples.

Designers from Envisions sought to change the low-value and mundane identity of MDF by introducing DIY treatments and subversive finishes. ‘We decided to exhibit material processes rather than final objects, as the possibilities of experiments are often undervalued,’ designer Simone Post tells LS:N Global.

The Big Picture

No longer just a product showcase, the Milan Salone is increasingly used by designers as a platform for new visions of sustainable and diverse material cultures. For more, read our Milan Salone 2017 show review.

Discover More Daily Signals
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Listening to music beneficial to brain health and dementia prevention

Daily Signals

Stat: Listening to music beneficial to brain health and dementia prevention

Listening to music could be a simple yet powerful tool in protecting long-term brain health, according to new research from Monash University in Me...
Health & Wellness : Music : Statistic
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Health & Wellness : Biohacking : Events
Stat: Study finds social media use cuts reading and memory scores in adolescents

Daily Signals

Stat: Study finds social media use cuts reading and memory scores in adolescents

Children who frequently user social media achieve lower scores in reading, vocabulary and memory tests, according to a recently published study. 
Health And Wellness : Attention Economy : Statistic
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
Belvedere Vodka launches hedonistic Hot Child in the City zine

Daily Signals

Belvedere Vodka launches hedonistic Hot Child in the City zine

Belvedere Vodka is stepping into the world of print with Hot Child in the City, a limited-edition zine starring It-girl Devon Lee Carlson.
Marketing : Advertising : Drink
Stat: US shoppers experience discount burnout as value shifts beyond price

Daily Signals

Stat: US shoppers experience discount burnout as value shifts beyond price

A new report from consultancy AlixPartners reveals that US shoppers are increasingly indifferent to heavy discounting ahead of Black Friday and Cyb...
Statistic : Retail : Fashion
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN