Collaborative dialogues

10 : 03 : 2017 Fendi : The Immortal Brand : Luxury

Rome – Fendi has opened a new exhibition of contemporary art at the fashion house’s headquarters.

  • The exhibition features works by renowned Italian sculptor Giuseppe Penone
  • It is located inside a permanent exhibition space at Fendi’s headquarters in the Palazzo della Civiltà Italiana
The Matrice exhibition by Giuseppe Penone and Fendi, Rome The Matrice exhibition by Giuseppe Penone and Fendi, Rome
The Matrice exhibition by Giuseppe Penone and Fendi, Rome The Matrice exhibition by Giuseppe Penone and Fendi, Rome
The Matrice exhibition by Giuseppe Penone and Fendi, Rome The Matrice exhibition by Giuseppe Penone and Fendi, Rome
The Matrice exhibition by Giuseppe Penone and Fendi, Rome The Matrice exhibition by Giuseppe Penone and Fendi, Rome

The exhibition space, which is free to the public, is part of Fendi’s push to merge innovation and tradition by supporting culture and art in Rome. The current exhibition Matrice features works by Italian sculptor Giuseppe Penone and is curated by Massimiliano Gioni, artistic director of the New Museum in New York.

Fendi has also commissioned Penone to create a permanent sculpture outside its flagship store on Largo Carlo Goldoni.

‘Penone is an internationally renowned Italian artist with whom we share a passion for creation, sublime savoir faire and continuous dialogue between tradition and innovation – core values of Fendi,’ says Pietro Beccari, CEO of Fendi.

The Matrice exhibition will run until 15 July 2017.

The Big Picture

Luxury brands are shifting their focus to long-term projects to become curators of culture, including Prada, which has opened a gallery space in Milan. Read our briefing to find out more.

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN