Sign of good service

03 : 03 : 2017 The Ultimo Hotel : Metaphysical Retail : Sydney

Sydney – The Ultimo Hotel has been redesigned to offer guests a trip tailored to their horoscope.

  • Guests receive personalised recommendations of things to do in the local area based on their zodiac sign
  • The hotel is a collaboration between astrologer Damian Rocks and the boutique hotel chain 8Hotels
The Ultimo Hotel, Sydney The Ultimo Hotel, Sydney
The Ultimo Hotel, Sydney The Ultimo Hotel, Sydney
The Ultimo Hotel, Sydney The Ultimo Hotel, Sydney
The Ultimo Hotel, Sydney The Ultimo Hotel, Sydney

Offering a different take on personalised hospitality, The Ultimo Hotel room allocations are based on guests’ horoscopes, and food, drink and experience recommendations for the local area are all specifically tailored for their sign of the zodiac.

Guests can buy one of two packages. The cheaper Star Charts option includes accommodation, slippers, a moon calendar and a personalised star chart on arrival, while the Off The Charts package offers all of this with the addition of an hour-long one-to-one astrology reading with the in-house astrology team.

The space has been curated to make guests feel more aligned to their astrological sign, with zodiac-themed décor, an astrology library in which they can study their horoscope and Astrolo-tea that has been matched to their zodiac sign.

The Big Picture

First Metaphysical Retail and now Metaphysical Hospitality, new consumer-led spiritual tropes are emerging that brands across sectors can tap into.

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