What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Sign of good service
Sydney – The Ultimo Hotel has been redesigned to offer guests a trip tailored to their horoscope.
- Guests receive personalised recommendations of things to do in the local area based on their zodiac sign
- The hotel is a collaboration between astrologer Damian Rocks and the boutique hotel chain 8Hotels
The Ultimo Hotel, Sydney
The Ultimo Hotel, Sydney
The Ultimo Hotel, Sydney
The Ultimo Hotel, Sydney
Offering a different take on personalised hospitality, The Ultimo Hotel room allocations are based on guests’ horoscopes, and food, drink and experience recommendations for the local area are all specifically tailored for their sign of the zodiac.
Guests can buy one of two packages. The cheaper Star Charts option includes accommodation, slippers, a moon calendar and a personalised star chart on arrival, while the Off The Charts package offers all of this with the addition of an hour-long one-to-one astrology reading with the in-house astrology team.
The space has been curated to make guests feel more aligned to their astrological sign, with zodiac-themed décor, an astrology library in which they can study their horoscope and Astrolo-tea that has been matched to their zodiac sign.
The Big Picture
First Metaphysical Retail and now Metaphysical Hospitality, new consumer-led spiritual tropes are emerging that brands across sectors can tap into.
Most Recent
1
Futures 100 Innovators : September:
In the final longlist of our 2023 Futures 100 Innovators, we reveal The...
2
The Future of Travel Publishing:
New magazine Sablos aims to build an anti-TripAdvisor so travellers can...
3
Sustainability Packaged: Dieline Forum 2023:
From co-solving to luxury redefined through craftsmanship, Dieline Forum...
4
In-transit Retail Innovations:
How do the three Ts – technology, targets and trends – help turn travel time...
5
AI Companionship Market:
Artificial intelligence is emerging as a solution to the growing loneliness...
6
Accredited Advice:
Emerging intelligent analysis and review tools are supporting underserved...
7
RSVP: Home States Futures: Residential Retail:
Join us online on 19 October 2023 as we explore the emotional, behavioural...
8
The new normal: Gun violence in America:
As gun violence reaches an epic scale, our US foresight analyst Carly...
9
Five luxury brands recrafting heritage in-store:
Luxury brands are opening flagship and pop-up stores with new codes of craft...
10
Luxury Futures 2023 On-demand Webinar:
Watch our on-demand event for practical insights, exclusive debates,...
11
Luxury Recrafted:
The consumers – or rather the collectors – of tomorrow will expect luxury to...
12
Seductive Opulence:
As wellness takes centre stage in luxury, brands are captivating discerning...
13
AOI’s Ocean of Ideas Crafted to be Collected:
Farah Marafie discusses how her luxury label AOI is not catering for clients...
14
The Future of Ethical Banking:
Algbra’s ESG manager Marten Möller discusses the responsibility banks must...
15