Morphing Europe
Collecting Europe game by The Beautiful Meme and Bong, UK

Morphing Europe

UK ­– The Beautiful Meme and Bong have developed an interactive game that examines the future of Europe.

Collecting Europe game by The Beautiful Meme and Bong, UK

UK ­– The Beautiful Meme and Bong have developed an interactive game that examines the future of Europe.

  • The game was developed for the Collecting Europe exhibition at the Victoria and Albert Museum (V&A)
  • Players are asked a series of thought-led questions on boundaries and identities, and a personalised generative artwork is created from the data

Commissioned by the British Council, the V&A and Goethe-Institut London, the game was developed for the Collecting Europe exhibition, which featured works by 12 international artists that envisaged the state of Europe in 4017.

The game asks players a series of thought-provoking questions such as ‘Can you imagine a world without countries?’, ‘Are you open to being enhanced by drugs and technology to be stronger and smarter?’ and ‘Could you have a romantic relationship with a robot?’.

Each answer changes the size and complexity of an abstract shape, which is added to a catalogue of shapes submitted by players from around the world. The collection of images will be analysed in 2019 to examine the nuances between players in regards to their attitudes towards boundaries and identities.

The Big Picture

Artists are using biomorphic forms to create highly engaging and immersive visuals from hard data. To find out more, read our Info-morphing Design Direction.

Discover More Daily Signals
How&How embeds humanity into AI-driven maternal health platform Trellis

Daily Signals

How&How embeds humanity into AI-driven maternal health platform Trellis

xxx
Health : Parenting : Technology
Grey Goose elevates the late-night chippy

Daily Signals

Grey Goose elevates the late-night chippy

Grey Goose is set to reimagine the classic British chip shop, pairing martini cocktails with indulgent French fries in a high-low, late-night ...
Drinks : Food : Luxury
Stat: Gen Alpha’s screen time soars as parents rely on them using digital devices

Daily Signals

Stat: Gen Alpha’s screen time soars as parents rely on them using digital devices

Gen Alpha is redefining what it means to grow up online. According to new research from Morning Consult, children born after 2013 are spending...
Gen Alpha : Technology : Statistic
Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

Daily Signals

Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

For the Milano Cortina 2026 Winter Olympics, Italian design studio Carlo Ratti Associati and Salone del Mobile are debuting a sustainable Alpine bi...
Design : Sustainability : Biomimicry
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Advertisement : Marketing : Technology
Stat: Gen Z’s taste for low- and no-alcohol drinks set to shape Christmas spending

Daily Signals

Stat: Gen Z’s taste for low- and no-alcohol drinks set to shape Christmas spending

Retailers should expand and elevate their low- and no-alcohol ranges this Christmas to capture a greater share of young consumers’ festive spending...
Drinks : Health & Wellbeing : Statistic
Stat: Health and wellbeing drive women’s essential purchases

Daily Signals

Stat: Health and wellbeing drive women’s essential purchases

Women are increasingly choosing ‘essential’ purchases through the lens of comfort, self-care and wellbeing, according to a new survey by Think Styl...
Statistic : Health : Wellness
1X unveils NEO, the world’s first consumer-ready humanoid home robot

Daily Signals

1X unveils NEO, the world’s first consumer-ready humanoid home robot

Robotics firm 1X Technologies has launched NEO, a humanoid household robot it calls the world’s first consumer-ready humanoid.
Technology : Robots : Artificial Intelligence
Football Manager adds women’s teams for the first time

Daily Signals

Football Manager adds women’s teams for the first time

Football Manager, the world’s best-selling football management simulation played by over 20m people, is finally introducing women’s football into i...
Women's Sports : Gaming : Football
AG1’s new campaign is an ode to morning people

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.
Health : Wellness : Marketing
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN